SEO

Can AI Created Content Aid SEO Performance?

Can AI Created Content Aid SEO Performance?

Undoubtedly, AI-created content has a place in the SEO industry. Still, as Artificial Intelligence reshapes how content is produced, distributed, and consumed, we want to know whether it will aid or hinder organic ranking performance. For digital marketing agencies and webmasters seeking innovative ways to engage audiences and enhance online visibility, AI-produced copy is a

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Funny SEO Stories

Funny SEO Stories

The Search Engine Optimisation (SEO) industry is constantly evolving, and change sometimes leads to humorous anecdotes. Here are a few funny SEO stories from recent times. Traffic Infestation: A pest control firm employed an SEO expert to enhance their website. After a few weeks, the client called, thrilled with the exponential growth in website traffic.

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How ChatGPT Can Improve SEO Performance

How ChatGPT Can Improve SEO Performance

ChatGPT is one of the most divisive technologies to ever impact the SEO industry. Though this innovative conversational AI is very different from conventional chatbots. It marks a huge evolution in how we approach optimisation, with knowledge and adapability fueled by technology. While ChatGPT changed the way we think about SEO, its real power is

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How to Improve Local SEO Performance

How to Improve Local SEO Performance

If you own a local business, you already know how important it is for people in your target area to be aware of the services that you provide. However, whether you are a new business or established 30 years ago, it can be difficult to reach new customers. Local SEO services though, might provide you

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Google Reduces the Visibility of HowTo and FAQ Rich Results in Search

Google Reduces the Visibility of HowTo and FAQ Rich Results in Search

Websites are bracing themselves for a drop in organic traffic, as Google has announced that it will be showing fewer rich results in its search results. This specifically relates to the search engine showing less FAQ rich results across the search result snippets and restricting How-To rich results to desktop devices. This update is planned

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Is Metadata Still Important for SEO?

Is Metadata Still Important for SEO?

Once considered one of the most vital aspects of a healthy SEO campaign, Metadata is now one of many essential areas of a website that need to be improved to drive high rankings on the search engines. The question we are often asked though is whether metadata is still as important for SEO as it

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Quick SEO Wins

Quick SEO Wins

Although SEO is a long-term process, there are a number of quick wins that can help improve your website’s visibility in search engine results. While these tactics may not provide long-term sustainable growth, they can offer some immediate organic ranking improvements. Here are some of the fastest SEO wins that you can implement: Optimise your

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The Dominance of Google’s First Page Revealed

The Dominance of Google’s First Page Revealed

It goes without saying that in today’s digital world, search engine optimisation (SEO) has become an indispensable tool for businesses aiming to establish a strong online presence. A recent study has shed light on the significance of securing a prominent position on Google’s first page, highlighting that a staggering 91% of website traffic in 2021

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What is a Canonical Tag?

What is a Canonical Tag?

One of the most common questions that we are asked is “What is a canonical tag?” and “How does it help with SEO?”. In this article, we explain all. A canonical tag, also known as a canonical link element or rel=”canonical”, is an HTML attribute used to specify the preferred version of a web page

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How to Optimise a Website for the Healthcare Industry

How to Optimise a Website for the Healthcare Industry

Optimising a website for the healthcare industry involves following the same key principles that are required for improving the online visibility of a website in any industry. This includes implementing strategies that improve search engine visibility, user experience, and trustworthiness. Here, we take a closer look at some key steps that you must follow to

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