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As digital marketers and website owners, we understand the importance of tracking and analysing our web traffic to make informed decisions. Google Analytics (also referred to as GA) has been a staple tool for this purpose, but it’s not the only option available. Whether it’s due to privacy concerns, data ownership issues, or simply looking …
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Online marketing has become an indispensable component of any business strategy. Whether you run a small local shop or a large multinational corporation, allocating a budget for online marketing is crucial for reaching new customers and maintaining growth. However, the question of how much to spend on online marketing is complex and depends on various …
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Spam bots are automated programs designed to perform repetitive tasks over the Internet, often with malicious intent. These bots can be a significant nuisance for webmasters, skewing website analytics, reducing the user experience, and potentially harming SEO performance. In this article, we’ll delve into why it’s crucial to keep spam bots at bay, the various …
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In recent years, Google’s “Local Pack” has become a vital tool for companies aiming to attract potential customers. Particularly in the UK, this feature has garnered a reputation for its effectiveness, boasting a higher click-through rate (CTR) compared to global averages. This article delves into the mechanics of Google’s Local Pack and the process for …
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The Google Display Network (GDN) is a useful tool for companies trying to increase online conversions.This is mainly due to the network reaching over 90% of Internet users worldwide, including websites, apps, and videos where ads can appear. In this article, we explore the pros and cons of leveraging the Google Display Network to drive …
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In the early 2000s, SEO was in its infancy. Search engines like Google, Yahoo, and MSN were becoming the primary means for internet users to find information online, but the algorithms powering these search engines were relatively basic. Fast-forward two decades, and the SEO industry has experienced remarkable growth, evolving from a relatively niche practice …
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Undoubtedly, AI-created content has a place in the SEO industry. Still, as Artificial Intelligence reshapes how content is produced, distributed, and consumed, we want to know whether it will aid or hinder organic ranking performance. For digital marketing agencies and webmasters seeking innovative ways to engage audiences and enhance online visibility, AI-produced copy is a …
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Online marketing plays a pivotal role in enabling websites to reach a broader audience, engage potential customers, and record a higher volume of conversions. In this article, we take a deeper look into the world of online marketing, exploring its various types, unique benefits, and the remarkable surge in businesses embracing digital marketing strategies in …
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Once considered one of the most vital aspects of a healthy SEO campaign, Metadata is now one of many essential areas of a website that need to be improved to drive high rankings on the search engines. The question we are often asked though is whether metadata is still as important for SEO as it …
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Although SEO is a long-term process, there are a number of quick wins that can help improve your website’s visibility in search engine results. While these tactics may not provide long-term sustainable growth, they can offer some immediate organic ranking improvements. Here are some of the fastest SEO wins that you can implement: Optimise your …
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