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    Latest News

    Evolution of SEO

    From 2004 to 2024 – The Evolution of SEO

    November 12, 2024

    In the early days of SEO (Search Engine Optimisation), the landscape was a bit like the Wild West – simple, relatively unregulated, and ripe for experimentation. Fast forward to 2024, and the game has completely changed. For anyone in the world of digital marketing, SEO is now a major strategic focus, requiring technical finesse, constant …

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    Broad Keywords – The Most Common SEO Mistake

    October 30, 2024

    When it comes to SEO, it is clear that there any many mistakes that can be made that lead to organic ranking restrictions. However, we find that the most common mistake made by businesses is targeting overly broad keywords rather than focusing on specific, high-intent keywords. This mistake can severely impact a website’s organic ranking …

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