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In the world of digital marketing, Google Ads is one of the leading tools available to businesses to promote their products and services to their chosen online audience. Central to the success of any Google Ads campaign is Quality Score – a metric that holds the key to improving campaign performance and maximising return on …
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ChatGPT is one of the most divisive technologies to ever impact the SEO industry. Though this innovative conversational AI is very different from conventional chatbots. It marks a huge evolution in how we approach optimisation, with knowledge and adapability fueled by technology. While ChatGPT changed the way we think about SEO, its real power is …
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If you own a local business, you already know how important it is for people in your target area to be aware of the services that you provide. However, whether you are a new business or established 30 years ago, it can be difficult to reach new customers. Local SEO services though, might provide you …
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Websites are bracing themselves for a drop in organic traffic, as Google has announced that it will be showing fewer rich results in its search results. This specifically relates to the search engine showing less FAQ rich results across the search result snippets and restricting How-To rich results to desktop devices. This update is planned …
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Once considered one of the most vital aspects of a healthy SEO campaign, Metadata is now one of many essential areas of a website that need to be improved to drive high rankings on the search engines. The question we are often asked though is whether metadata is still as important for SEO as it …
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Although SEO is a long-term process, there are a number of quick wins that can help improve your website’s visibility in search engine results. While these tactics may not provide long-term sustainable growth, they can offer some immediate organic ranking improvements. Here are some of the fastest SEO wins that you can implement: Optimise your …
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It goes without saying that social media has become an integral part of our lives, providing a platform for sharing thoughts, ideas, and information. While Twitter has been a prominent player in this space for over a decade, a new contender has emerged that could potentially redefine the way we engage with social media conversations: …
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When it comes to running a cost-effective Google Ads campaign, we know that every click matters. This is why it is essential that your campaign is set up in the most effective possible. The best PPC campaigns require careful planning, monitoring, and optimisation, but many advertisers make common mistakes that hinder the performance and effectiveness …
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It goes without saying that in today’s digital world, search engine optimisation (SEO) has become an indispensable tool for businesses aiming to establish a strong online presence. A recent study has shed light on the significance of securing a prominent position on Google’s first page, highlighting that a staggering 91% of website traffic in 2021 …
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In the world of digital marketing, Facebook Ads has become a powerhouse, offering businesses an effective means of reaching and engaging their target audience. With its expansive user base, sophisticated targeting capabilities, and advanced analytics, Facebook Ads has garnered widespread popularity. However, it’s crucial to explore alternative advertising platforms to ensure a comprehensive marketing strategy. …
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