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Cookie Consent Mode V2

Understanding the Impact of Cookie Consent Mode V2

November 26, 2024

If you’ve noticed a drop in website visits and conversions reported in Google Analytics 4 (GA4) compared to previous years, you’re not alone. This trend is often linked to the implementation of Cookie Consent Mode V2 on websites and reflects a broader push toward compliance with privacy regulations and the protection of user data. In …

Evolution of SEO

From 2004 to 2024 – The Evolution of SEO

November 12, 2024

In the early days of SEO (Search Engine Optimisation), the landscape was a bit like the Wild West – simple, relatively unregulated, and ripe for experimentation. Fast forward to 2024, and the game has completely changed. For anyone in the world of digital marketing, SEO is now a major strategic focus, requiring technical finesse, constant …

Magnifying glass looking over the word 'Keyword'.

Broad Keywords – The Most Common SEO Mistake

October 30, 2024

When it comes to SEO, it is clear that there any many mistakes that can be made that lead to organic ranking restrictions. However, we find that the most common mistake made by businesses is targeting overly broad keywords rather than focusing on specific, high-intent keywords. This mistake can severely impact a website’s organic ranking …