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The Google Display Network (GDN) is a useful tool for companies trying to increase online conversions.This is mainly due to the network reaching over 90% of Internet users worldwide, including websites, apps, and videos where ads can appear. In this article, we explore the pros and cons of leveraging the Google Display Network to drive …
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In the early 2000s, SEO was in its infancy. Search engines like Google, Yahoo, and MSN were becoming the primary means for internet users to find information online, but the algorithms powering these search engines were relatively basic. Fast-forward two decades, and the SEO industry has experienced remarkable growth, evolving from a relatively niche practice …
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Undoubtedly, AI-created content has a place in the SEO industry. Still, as Artificial Intelligence reshapes how content is produced, distributed, and consumed, we want to know whether it will aid or hinder organic ranking performance. For digital marketing agencies and webmasters seeking innovative ways to engage audiences and enhance online visibility, AI-produced copy is a …
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The Search Engine Optimisation (SEO) industry is constantly evolving, and change sometimes leads to humorous anecdotes. Here are a few funny SEO stories from recent times. Traffic Infestation: A pest control firm employed an SEO expert to enhance their website. After a few weeks, the client called, thrilled with the exponential growth in website traffic. …
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Online marketing plays a pivotal role in enabling websites to reach a broader audience, engage potential customers, and record a higher volume of conversions. In this article, we take a deeper look into the world of online marketing, exploring its various types, unique benefits, and the remarkable surge in businesses embracing digital marketing strategies in …
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In order to achieve great success online, securing a spot on the coveted first page of organic listings on Google stands out as an absolute imperative. In this article, we explore why being found on the first page of Google is crucial for websites and why partnering with a specialist digital marketing company can be …
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If you are looking to improve your organic visibility on Google, SEO remains integral to achieving your aims. While search engine optimisation encompasses a plethora of strategies and techniques, one aspect that often takes center stage is the creation and optimisation of landing pages. The creation of landing pages has been long used by search …
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Ah link building. Over the years this area of SEO has never been completely black and white, instead sitting firmly in a grey area for many agencies who have often debated on the best link building practices, alongside those that can hurt your organic rankings. Now though, although still often debated, link building is becoming …
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In the world of digital marketing, Google Ads is one of the leading tools available to businesses to promote their products and services to their chosen online audience. Central to the success of any Google Ads campaign is Quality Score – a metric that holds the key to improving campaign performance and maximising return on …
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ChatGPT is one of the most divisive technologies to ever impact the SEO industry. Though this innovative conversational AI is very different from conventional chatbots. It marks a huge evolution in how we approach optimisation, with knowledge and adapability fueled by technology. While ChatGPT changed the way we think about SEO, its real power is …
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