Jamie Edwards

If you’ve noticed a drop in website visits and conversions reported in Google Analytics 4 (GA4) compared to previous years, you’re not alone. This trend is often linked to the implementation of Cookie Consent Mode V2 on websites and reflects a broader push toward compliance with privacy regulations and the protection of user data. In …

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In the early days of SEO (Search Engine Optimisation), the landscape was a bit like the Wild West – simple, relatively unregulated, and ripe for experimentation. Fast forward to 2024, and the game has completely changed. For anyone in the world of digital marketing, SEO is now a major strategic focus, requiring technical finesse, constant …

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